Leading at the Speed of Growth
By Raleigh Pinskey 
Avon, 1997 - 393 Pages 

I found this book to be very insightful and refreshing. I have been reading about 2-3 books on leadership/marketing/business for the past 3 months as I have considered going the entrepreneurial route. If you are an entrepreneur or thinking about becoming one I highly recommend you read this book. Why?

This book clearly illustrates to the entrepreneur the different skill sets he/she will have to adopt over the long-term if your company is on a high-growth trajectory. Have you ever noticed that most CEOs aren't the person that founded the company? I have seen many founders resign, step aside to bring in more seasoned managers, etc. The United States is such a successful country because of our capital formation and entrepreneurial spirit. Entrepreneurs create a huge number of jobs as capital and people are always seeking out companies they believe can change the way a certain business is done.

Lets say you have money, you have growth, and you have employees. What do you do to manage these different constituencies and grow the company so you will still be around to see the company prosper? This book clearly provides the roadmap (almost like a blueprint for the fast-growing CEO to adhere to.)

 

About the Author: Raleigh Pinskey is CEO of the Raleigh Group, a Los Angeles-based international, multi-faceted visibility marketing and public relations company founded in 1979, that specializes in making entrepreneurs, small businesses, and entertainers visible and prosperous.Visibility consulting clients include men's and women's apparel and accessory stores, shoe stores, pet stores, doctors, lawyers, travel bureaus, restaurants, grocery stores, non-profit organizations, generator manufacturers, engine additive developers, fancy fortune cookie bakers, architects, and the original singing telegram company. She's also worked with musicians such as Sting, Paul McCartney and Wings, David Bowie, Blondie, KISS and Herbie Mann, as well as fitness guru Callen Pinkney's Callenetics, Chicken Soup for the Soul authors Jack Canfield and Mark Victor Hansen, and The Bronx Zoo's A Great Snake Named Jake.She is the author of the internationally successful You Can Hype Anything: Creative Tactics and Advice for Anyone With a Product, Business, or Talent to Promote (Citadel Press); Talk Your Way Onto Talk Shows; The Zen of Hype: An Insider's Guide to the Publicity Game, an eight-cassette public relations home study course; The Musician's Guide to the Zen of Hype, four cassettes and a twenty-one-page booklet with media releases; and Soul Candy: Sayings that Nourish the Body, Mind and Spirit (all available from RRP Publishing).An internationally known professional lecturer, Raleigh speaks on the topic "Promote & Prosper: Visibility Marketing Secrets That Grow Your Business." She's taught at UCLA's Extension School of Journalism and Public Relations and is a member of the National Speakers Association.Raleigh walks her talk. She's a frequent guest on radio and TV and contributes to consumer magazines and business journals. She's the visibility marketing columnist for International Business Woman magazine, host of a weekly radio show, a guest expert for Entrepreneur Magazine's World Wide Web Online marketing programming, and a guest host for the America OnLine Lunch programming.