Amazon Honor System Click Here to Pay Learn More

                         Home | Original Articles | BLOG | Recommend a Book!

The Martha Stewart Case (9/22/02):
  

One of the most interesting stories in the last decade has been the Martha Stewart debacle.  Here is a woman that is  worth hundreds of millions, if not billions via her holdings in Martha Stewart Omnimedia.  Yet, for some reason, she decides to put her personal reputation, as well as her corporation’s brand image, on the line for 4,000 * 60 or roughly $240,000.

Most people do the math and say, “She must be telling the truth.  Who would be so stupid?”

The reality is that most CEOs are control freaks.  They have gotten to their position of power, wealth and influence because they are right more often than they are wrong.  Many HATE being wrong and will do anything to avoid being wrong. 

I don’t know what the final record will show in this case but I tend to follow the old adage, “if it smells rotten and looks rotten than it probably is rotten.”

Below are the key dates that I can find in the Martha Stewart Case.

- Early December: ImClone executives continue to hear that their application is faulty and it will undergo increased scrutiny.  The likelihood of rejection is deemed higher than normal due to the poor application.

- Dec. 27, 2001 : Stewart sells almost 4,000 shares of ImClone, the same day that Aliza Waksal, the daughter of then-CEO Waksal, unloads her stock.

- Dec. 28, 2001: The Food and Drug Administration ( news - web sites) announces it has rejected ImClone's application for Erbitux, a promising cancer drug. The announcement subsequently sends ImClone's shares plummeting.

- June 6, 2002 : The House Energy and Commerce Committee, which is investigating ImClone trading, says it is probing Stewart's stock sale.

- June 12, 2002 : Samuel Waksal is arrested, accused of advising family members to sell their shares before the FDA announcement and of trying to dump his own shares.

- June 18, 2002 : Stewart issues a statement denying any wrongdoing and says her sale was based on a previous agreement with her broker to sell ImClone's shares if they fell below $60.

- June 21, 2002 : Merrill Lynch & Co. announces that it has suspended Stewart's broker, Peter Bacanovic, and his assistant, Douglas Faneuil, after its investigation finds conflicting accounts about whether Stewart's sell agreement existed.

- July 24, 2002 : Martha Stewart Living Omnimedia Inc. acknowledges that the domesticity maven's legal problems are taking a toll on the bottom line. The company halves its third-quarter earnings forecast.

- Aug. 12, 2002 : Samuel Waksal pleads innocent to a criminal indictment that includes new charges of obstruction of justice and bank fraud and previous insider trading and perjury counts.

- Aug. 20, 2002 : Lawyers for Stewart hand over more than a thousand pages of e-mail and phone records to the House investigative panel.

- Sept. 10, 2002: The House committee asks the Justice Department ( news - web sites) to begin a criminal investigation into whether Stewart knowingly lied to lawmakers.

If you liked the above comments pick up copies of the below marketing books.  I regard each of them as excellent marketing books.  Click on the book to read my review of each book. 

Differentiation is the key to long-term profits.  The authors present a marketing-based approach to differentiation that is very insightful. cover

Creating a brand is what this book is about.  The authors are very insightful.  cover

Find out how the Internet truly can change the way businesses interact with customers in Seth Godin's excellent analysis.   cover

The best book on marketing in general. 

cover

Book Reviews by Subject

Newsletter
Sign up for the FREE Monthly Newsletter.  
•  Two to three new book reviews every month. 
•  Insightful commentary and articles about current events / business issues.
•  A new full-length book review every month. 
•  Get interesting charts / pictures.  A picture is worth a thousand words.

Click to subscribe to

Check out my favorite business books:

A timely investment related book to pick up some time.  Deflation will become a more common word in the media in the next five years.  Find out what it is and how it affect you before it is too late!

Learn about the times and lives of the world's most famous economic thinkers.  Smith, Marx, Schumpeter, etc

Politicians and economists have been raving about this book since it was published in 2000. 

  cover


                        Contact Me! | Tell A Friend About the Site! | Join The Book Club! | Recommend a Book!

                                               Copyright © 2002 BetterBizBooks.com - The Personal Website of Dan Ross