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MY NFL FOOTBALL PICKS (11/11/02):
  

Earlier this year, approximately late September 2002, I began posting my NFL picks to the website.  The initial purpose of posting my football picks was to ensure that my buddies could see the teams that I liked/disliked each week during the NFL season (all picks are against the point spread.)  

In the past many people have asked me for my thoughts on the NFL season since I have, on a historic basis, done pretty good in predicting football games.  On top of that, many of my friends participate in their office football pool.  More importantly, they like to win.  As a buddy of mine said, "Losing SUCKS..."

Given that I had begun the website I thought posting the picks online would be a good idea and one that others might find useful/insightful.  As of November 12th, 2001 the website is averaging over 1400 hits a day!  Of the 1400 hits per day, over 900 of them are going towards the football picks.  Each week the number of hits per week has steadily but surely gone up.  I would note that the number of hits doesn't equal the number of web users.  From the web statistics available it appears as though approximately 10 hits = 1 user.  Using some basic math and the data below we get approximately 40 - 44 web users a day checking out the football picks.  

For example, 

Week 10 averaged 441 hits a day

Week 9 averaged 439 hits a day

Week 8 averaged 78 hits a day

Week 7 averaged 45 hits a day

Week 6 averaged 28 hits a day

Since posting my initial predictions I have begun a weekly NFL update, where I send out an e-mail every Thursday night/early Friday morning.  As of Week 10 I had approximately 35 people that were receiving the weekly NFL update.  The cost, as always, is free, since the website is already paid for.  If you would like to sign up for the service just click on the link on the right!

If you liked the above comments pick up copies of the below marketing books.  I regard each of them as excellent marketing books.  Click on the book to read my review of each book. 

Differentiation is the key to long-term profits.  The authors present a marketing-based approach to differentiation that is very insightful. cover

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Find out how the Internet truly can change the way businesses interact with customers in Seth Godin's excellent analysis.   cover

The best book on marketing in general. 

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•  My NFL Favorites
•  All Picks are ATS (Against the Spread) 
•  Picks are posted every Thursday Night
•  This service is for entertainment purposes only.


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