BetterBizBooks.com - October 2002 Newsletter

Hey there everyone! This months newsletter points to the following new content on the website:

1. Four new original articles written by me and four new Op-Ed Pieces I wrote in the month of September.

2. An update on book reviews - What am I working on, how many are published to date and what can be expected in coming months.

3. A full-length book review of The 22 Immutable Laws of Branding by Al Ries and Laura Ries.

4. My Football Picks (to help you win your office football pool).

5. What I am working on right now (life and website).

As always, I appreciate all feedback and comments.  If anyone wants to send some feedback just shoot an e-mail to dan@betterbizbooks.com

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New Articles & Op-Ed Comments
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The following are recent articles written by me: 

• The Civil War, The Cotton Industry and the Reemergence of Slavery (9/23/02) 
• Restaurant Technology Facts (9/22/02)
• The Secret Weapon Of Business (9/21/02)
• Amazon.com & Affiliate Marketing (9/21/02)

The following are recent Op-Ed Comments written by me:

• The Martha Stewart Case (9/22/02)

• The Challenges of A Website (9/22/02)

• Wendy's / Tim Hortons Conquers All (9/4/02)

• UAL Chief Brought In for Bankruptcy? (9/3/02)

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New Book Reviews / Changes
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In the August Newsletter I stated that only a few book reviews would be published in upcoming months due to time commitments. This held true in the month of September as I was traveling and on vacation.  As a result no new book reviews were published.  In the next few weeks I will be focusing my energies on (1) improving the current 100 book reviews and (2) writing book reviews of "classics" in respective categories.   My primary goals in the month of October are 2-3 new articles, 2-3 new Op-Ed Columns and 2 new book reviews.  This should be quite the load given that I am moving in the month of October.

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Book of the Month
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A full-length book review of The 22 Immutable Laws of Branding has been published.  I highly encourage people to read the book as it provided some eye-opening insights for me.  When I see any commercial or corporate communication I truly see it from a different perspective now.

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Changes to the Website!
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Newsletter

As you hopefully noticed I have changed the manner in which the monthly newsletter is delivered to you.  The goal of the new delivery is to provide a more eye-appealing newsletter to individuals with html capable e-mail.  

MY NFL Football Picks

I added a "Football Picks" section entitled Madman Sports.  If you want to find out why I added this section click here.  The easiest explanation is that some of my buddies wanted to know who I liked in the upcoming week of NFL picks.  I personally see it as a chance for me to help you beat your co-workers in the office pool.  Last weekend I got SLAUGHTERED, like many people I know.  Through week 3 I was beating most professional gamblers, who typically score no higher than 65%-70% throughout the NFL season.

I appreciate all feedback and comments and would greatly appreciate your feelings on the newsletter as it has caused me quite a bit of head scratching in recent months.  If anyone wants to send some feedback just shoot an e-mail to dan@betterbizbooks.com  

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I am Currently Working on the Following:
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1. Moving in the second week of October.
2. Writing 2-3 new business-related articles for next month.
3. Writing 2-3 new Op-Ed Comments for next month.
4. Gathering information that was lost so I can write an Energy Report & a Telecommunications report.
5. Finishing up a report on worldwide demographics.
6. Working specifically on a "knowledge economy" article.
7. Marketing of the website.  This is going to be my primary focus for the website through the end of the year.  Like I said in an Op-Ed Column last month, I would like to get the number of subscribers over 1000 by the end of 2003.  The simple reason for such a large number is because, at 1000 subscribers, the impact of my articles should give me a tremendous amount of personal gratification and hopefully the impact can be felt in thousands of organizations worldwide.

This email is sent in compliance with strict anti-abuse and NO SPAM regulations. The message was sent to you as a response to your ad, an opt-in opportunity, your address was collected as a result of you posting to one of my links, reviewing your web site, you answering one of my classified ads, you have sent me an E-mail, or you unknowingly had your e-mail added to an opt-in mailing list. You may remove your E-mail address by replying to dan@betterbizbooks.com and put "Remove Me" in the subject line.  Per the proposed H.R. 3113 Unsolicited Commercial Electronic Mail Act of 2000, further transmissions to you by the sender may be stopped at NO COST to you by replying to REMOVE type REMOVE in the subject line and you will be removed A.S.A.P.  

This is not spam as we have included contact information & a remove link in accordance with the Unsolicited Commercial Electronic Mail Act of 2001.  Refer to: http://www.spamlaws.com/federal/summ107.html "

Legal Disclaimer:

BetterBizBooks.com is founded and operated by Dan Ross and is an personal website to provide independent and public research. This report is provided as a public service. All information provided must be understood as opinion only and is not investment advice. All statements and expressions are the opinion of BetterBizBooks.com and are not meant to be a solicitation or recommendation to buy, sell, or hold any form of investment vehicle. Any opinion made by BetterBizBooks.com is based on raw data and reports that have been presented by independent government agencies, private industry associations and other sources.  BetterBizBooks.com makes no representation or warranty as to the accuracy of the information provided. The information provided should only be used as a research tool.  Reading of this document constitutes your acceptance of these terms and conditions.