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As The Future Catches You
By Juan Enriquez
Crown Pub, 2001 - 256 pages

If you want to understand some of the "big picture" issues in our society I strongly encourage you to read this book. Peter Drucker's Management Challenges for the 21st Century, The Essential Drucker and Daniel Pink's Free Agent Nation are two other good reads on a knowledge-based economy.

While Mr. Enriquez spends most of the book talking about genomics (his area of expertise and knowledge) and the implications arising from developments in the area, he also tries to illustrate the impact such discoveries might have on the world economy in a very basic, easy-to-understand manner. Mr. Enriquez does an excellent job in talking about the importance of education and how the large differences among certain geographic regions may lead to a larger divergence of wealth in the next century.

In talking about genomics, Mr. Enriquez is quick to talk about cloning and the moral and ethical issues that will arise from such technology and how it will be EXTREMELY TOUGH to policy this technology due to its rapid evolution and ability to move into other countries borders. In the past the evolution of public policy was adjusted with the technologies but genomics is different in that we are talking about the potential to create human life via cloning, which stirs up all kinds of moral and social issues which affects politicians and their voting constituencies.

The one thing I know is that genomics is revolutionizing modern medicine as we breathe today. The new drugs, cures and foods that will be created and these WILL have VERY PROFOUND impacts on our standard of living in the next century and will cause tons of social implications. This book is your entrance into learning about genomics in a very easy to read book. I highly recommend purchase of the book.

 

About the Author:

Juan Enriquez is the director of the Life Sciences Project at Harvard Business School, where he is building an interdisciplinary center focusing on how business will change as a result of the life sciences revolution. His article in Harvard Business Review, “Transforming Life, Transforming Business,” received a McKinsey Award, which recognizes the best articles published each year in HBR. Juan Enriquez has also published articles in Foreign Policy, Science, and Trends in Biotechnology and written op-eds for the New York Times, Los Angeles Times, Philadelphia Inquirer, and Boston Globe. Earlier in his career he was the CEO of Mexico City’s Urban Development Corporation and an outspoken advocate of the need to reform Mexico’s economic and political structure.

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