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What
the CEO Wants You to Know
By Ram
Charan
Crown Publishing, 2001 - 141 pages
This book is one of the most simple business books to read and
is a very general business book. Honestly, it didn't
cause any "earth shattering, business re-defining
moments" for me but it is just a simple, concisely
written book about the basics More
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The
Mystery of Capital
By
Hernando De Soto
Basic Books, 2000 - 276 pages
While
highly repetitive at times (chapters 1-4) this is an excellent
socio-economic book. Additionally, the book really
opened up my eyes about representational systems and their
impact on economies. More
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The
22 Immutable Laws of Marketing
By Al Ries and Jack Trout
HarperBusiness, 1994 - 160 pages
I love it how the authors continually pound away that
marketing and advertising are more of perception in the mind
than actual real world truths. The examples provided in each
chapter really help the reader get the key points.
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Leading
at the Speed of Growth
By Cattin
and Mathews
Hungry Minds, 2001 - 220 Pages
This book clearly illustrates to the entrepreneur the
different skill sets he/she will have to adopt over the
long-term if your company is on a high-growth trajectory and
is definitely one of my Top
10 Favorite Business Books.
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The
Worldly Philosophers
By
Robert Heilbroner
Touchstone Books, 1999-6th ed - 365 pages
If
you are new to economics or want summaries/insights into the
greatest economists in history this book is for you.
Mr. Heilbroner’s book, the Worldly Philosophers, is
the best books on economics I have come across and I have
endured graduate level economic courses.
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America:
Who Stole the Dream?
By Donald Bartlett
Andrews McMeel, October 1996 - 227 pages
A very
liberal read in my opinion but well written by Pulitzer Prize
winning journalists. The book primarily talks about
distribution of the wealth, the decline of the middle class
and the impact of globalization on many workers in the U.S. More
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Permission Marketing: Turning
Strangers Into Friends
By Seth Godin
Simon & Schuster, 1999 - 255 pages
Mr. Godin goes into more depth about why current
marketing efforts are becoming inefficient and how the
Internet can change the overall efficiency of marketing
through better targeting and lower cost delivery (e-mail).
I believe he understands the big picture better than
most.
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As
The Future Catches You
By
Juan Enriquez
Crown Pub, 2001 - 256 pages
Mr.
Enriquez does an excellent job in talking about the importance
of education and how the large differences among certain
geographic regions may lead to a larger divergence of wealth
in the next century. The book is primarily about
genomics and its impact but 2-3 chapters discuss key issues
managers need to be fully aware of in the next century. More
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Management
Challenges for the 21st Century
By
Peter Drucker
HarperBusiness, 2001 - 224 pages
Drucker
gets the "big picture" better than 99.9% of the
writers/people out there and his 60 years of writing/teaching
show how brilliant the man was, and still is at the age of
93. In this book Drucker asserts that the most important
contribution management needs to make in the 21st century is
similarly to increase the productivity of 'knowledge work' and
the 'knowledge worker.' More
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Built
On Trust
By
Arky Ciancutti, Thomas Steding
McGraw Hill, 2000 - 256 pages
The
key principles of the book are closure, commitment, respect,
responsibility, communication and speedy resolution.
I won’t go into depth about the principles but most
people don’t understand, including myself before I read
this, how each contributes to an organizations overall success
and “social capital.” More
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Power Money Fame Sex - A
User's Guide
By Gretchen Craft Rubin
Pocket Books, 2001 - 320 pages
I found this book to
be a very entertaining book about human behavior and each
section provides unique and interesting insights
into each of the entitled topics shown in the title. Some examples
are provided from recent history and some are witty comments from historical figures.
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Good
to Great
By
Jim Collins
HarperCollins, 2001 - 320 pages
This
book is a study of companies that exceed their industry, the
overall stock market and produce PHENOMENAL returns over a
15-year period (15 of them are very “normal” years and the
next 15 years are full of explosive growth.) More
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Free
Agent Nation
By
Daniel Pink
Warner Books, 2001 - 356 pages
This book does an excellent job in showing how the U.S.
employment market is truly changing in modern times. Instead
of being "captives of the organizational mode", income-earners
are now free agents as Pink puts it. More
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