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The
Gorilla Game
By Geoffrey A. Moore
HarperBusiness, 1999 - 384 pages
Having worked on Wall Street in research I can say that
this book is a must read for technology investors. I
thoroughly enjoyed the book and I believe that, in a very
simple manner, the authors lay out the evolution of technology
giants within different sectors. They help you identify the
next "800 Lb. Gorilla," which may generate
substantial returns for investors.
If there is any weakness it is that very little is provided
in terms of how do you value these companies. Most past
"gorillas" came public with very modest valuations
but in today's markets many companies are coming out at higher
valuations, providing less upside in the long-term.
Additionally, many investors are more astute than in the past
and are seeking to find these "gorillas." Therefore,
the problem that lies before the investor is how to find the
gorilla before the pros do. Too many pros and individuals
tried to find them in the past 2 years and only got burned
(they were all greedy going after the hopes of generating such
returns and the possibility that one would be the "800 lb
gorilla.")
If you want to learn about technology life cycles, product
differentiation and what to look for in the next decade's
giants I recommend this book but recognize that it provides
little in terms of valuation exercises.
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