Great Little Book on Successful
Selling
By
Brian Tracy
CareerPress, 1997 - 128 pages
I absolutely loved this book because it is full of tons of
useful stuff. The real beauty of the book is its simplicity,
written in true "little book" form. I really like
these books as they are quick reads by cutting through 90% of
the crap.
They key to getting long-term value out of a book like this
is to highlight the quotes you love and integrate them into
your daily life. Practice what you read essentially.
Whether you like it or not you are selling everyday. You
are selling yourself regardless of what you do for a living.
You sell yourself to your family, friends, co-workers, etc.
You are creating an image in that person's mind of what they
associate you with (pain or pleasure).
Having worked in research I found a tough thing for me was
sales (my sales force was clueless.) I used some of the
antidotes in the book and started seeing improvements in my
results. Another insightful book on sales is How
to be a Rainmaker, by Jeffrey Fox
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