|
How
to Become a Rainmaker
By
Jeffrey J. Fox
Hyperion, 2000 - 169 pages
I bought the book and I read
it really quickly (2-3 hours). Like other books on improving
sales you need to APPLY these techniques and principles in
order to get maximum value out of the book.
If anything, you will at least learn to recognize good
sales people from bad ones. This book is, for some, common
sense. For others, this book is a quick refresher course of
the basic principals of selling and finally, it might be a
completely new experience for many and it may have you
thinking about the art of selling.
The reality is that the value of this book, to you,
probably depends on how much training and common sense you
already have. In general, I really enjoyed the book and
thought there were many interesting sales concepts, which I am
looking forward to employing to see how effective they are in
real life. Fox continually emphasized the concept of
dollarization throughout the book and gave examples of
different sales techniques throughout the book.
If you read some of my other reviews on sales books, you
will see me say this again and again. All Sales
Strategy/improvement courses/books are very simple. The
problem is that 90% of sales people don't pick up a book in
any given year to improve their performance and, of the other
10% who read a book or do something to try and improve their
sales results, 90% of them fail to apply what they have
learned on a consistent basis. That means that 99% of people
fail to improve their results via books/courses!
|
About the
Author:
Jeffrey
J. Fox is the founder of Fox & Co., a premier
marketing consulting firm serving over sixty
industries. Mr. Fox has held senior executive
positions at a number of companies, including
Loctate Corporation, Pillsbury, and Heublein, Inc.
A frequent guest lecturer at the Harvard Business
School (from which he holds an M.B.A.), the Amos
Tuck School, the Conference Board, and numerous
other organizations, Fox has been featured in the
Wall Street Journal, Business Marketing, and other
publications. He lives and works outside Hartford,
Connecticut.
|
|
