Books
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Recommendation |
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Selling
The Invisible
By Harry
Beckwith
Warner Books, 1997 - 252 pages
As our economy evolves increasingly into more of a
knowledge-based economy books on the marketing of services
will become more important. As the title indicates, selling
and/or marketing an intangible service is a different process
than tangible product marketing. More
Info |
| Additional
Books (In Order of Preference) |
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How to Become a
Rainmaker
By
Jeffrey J. Fox
Hyperion, 2000 - 169 pages
The
reality is that the value of this book, to you, probably
depends on how much training and common sense you already
have. In general, I really enjoyed the book and thought there
were many interesting sales concepts, which I am looking
forward to employing to see how effective they are in real
life. More
Info |
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Successful
Selling
By
Christine Harvey
Barrons Educational Series, 1999
Having said that I absolutely enjoyed this book because of
is its simplicity, written in true "little book"
form. I really like these books as they are quick reads by
cutting through 90% of the crap. More
Info |
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Secrets
of the World's Top Sales Performers
By
Christine Harvey
Adams Media Corporation, 1990 - 137 pages
This
book, written by Christine Harvey, is a great book on
sales. The book is unique because it comes at sales from an international
perspective. It then illustrates how how the sales process/tips from these great
sales people are very similar. More
Info |
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Sales
Secrets From Your Customers
By
Barry J. Farber
Career Press, 1995 - 128 pages
1) I thought Chapter 3 on customer feedback was very well
done as most sales people and their companies don't focus
enough on this element. 2) Chapter 4 was about customers
telling people how to sell and 3) Chapter 5 was some good
questions to ask yourself as far as customer service goes.
More
Info |
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